Why LendPro Is a Game-Changer for Consumer Financing

In today's competitive retail and service industries, offering consumer financing is more than an option — it's a growth driver. But the real differentiator isn't just offering financing — it's choosing the right consumer finance platform to deliver it.

At LendPro, we've built a fully embedded financing solution that serves merchants, lenders, and customers with clarity, speed, and control. Powered by decades of real-world retail and finance experience, LendPro enables your team to generate more approvals, protect lender relationships, and convert more customers — all through one platform.

1. Direct Integrations — Not Scraping, Manual Pushing, or Workflow Breakdowns

Many financing tools still rely on outdated practices like screen scraping, browser emulation, or manual lender selection. These models create real risk:

• Sales reps may route applications based on incentives or "spiffs"
• Manual workflows introduce errors and compliance gaps
• Screen scraping methods break easily and may violate lender contracts

First Right of Refusal (FROR) is a lender's contractual right to receive and review financing applications before they're routed elsewhere. It protects the lender's position, ensures transparency, and builds lasting partnerships.

When platforms require manual routing — or when online applications demand staff intervention — FROR protection breaks down. And when a customer applies online but hits a manual bottleneck, momentum stalls. The result? Missed sales, poor experience, and lost trust.

At LendPro, we fix this:

• Applications are routed automatically according to waterfall logic
• Your FROR lender is always honored — no exceptions
• The customer completes their journey without manual interruption

Best of all, LendPro's 13-field application makes it easy: pre-qualifying across Prime, BNPL, Secondary, and No Credit Needed lenders, without requiring full bank info upfront.

2. Apply, Buy, and Transact in One Financing Platform

LendPro connects the dots:

• Consumers apply, get approved, and check out in one experience
• All financing data flows into your POS — no manual data re-entry
• Fully integrated with STORIS, GERS, Oracle, and SAP-based systems

Whether customers are shopping online or in-store, LendPro delivers a true embedded finance experience.

3. Automated FROR Enforcement

FROR is platform-enforced. Your primary lender sees the application first — every time.

If a decline occurs, LendPro auto-routes the application to the next best-fit lender — no staff action needed, and no room for error.

4. Unified Reporting Across All Financing Providers

One dashboard. One login. Real-time insights across all lenders, all locations, and all staff.

LendPro gives you total visibility and control over your financing program.

5. Embedded POS Financing — Not Bolt-On Solutions

LendPro is built to work inside your existing POS system, not outside of it:

• Integrated with STORIS, GERS, Oracle/SAP retail systems
• Financing is applied instantly and accurately at checkout

6. Branded Financing Marketing and Re-Marketing Support

With LendPro, merchants receive:

• Branded POP and signage
• Web banners and QR code landing pages
• Social media ad templates
• Explainer videos
• Re-marketing tools that drive customers back to your store — not to a lender marketplace

7. Smart Application Routing = Higher Approval Rates

LendPro uses soft-pull technology to automatically check for pre-qualified offers from backup lenders — without additional customer input or delays.

The result:

• More approvals
• Fewer walkaways
• A smooth, intelligent customer journey

8. Trusted by Leading Retailers Nationwide

"LendPro is hands-down the most streamlined financing solution we've ever used. The platform integrates directly with our STORIS POS system, making it incredibly easy for our team to apply, transact, and manage financing in one place. The level of detail in the reporting across all lenders is unmatched."

-Lee Nelson, Assistant Treasurer, American Furniture Warehouse

9. Built by Experience, Refined for Results

We didn't build LendPro in a lab — we built it in the field.

With over two decades of experience in retail operations, consumer finance, and SaaS technology, our team created LendPro to solve the challenges merchants and lenders face every day:

• Inconsistent application routing
• Lack of visibility across lender programs
• Risk of FROR violations and compliance breaches
• Fragmented workflows that slow down sales

At LendPro, we've built a platform that protects partnerships, simplifies operations, and converts more customers with less effort.

Conclusion: Why Lenders and Merchants Trust LendPro

LendPro delivers what others can't:

• Direct integrations
• Built-in FROR enforcement
• 13-field pre-qualification
• POS-embedded workflows
• Unified lender reporting
• Branded marketing support
• Smart routing for higher approvals

If you're ready to scale financing with confidence and control — LendPro is the platform built for you.

—

Matthew Dishman

CEO, LendPro