TredFi: The Digital Engine That’s Powering the Wheel & Tire Industry Forward

by Matthew Dishman, CEO of LendPro

When you spend years building platforms that connect consumers to financing, you get a front-row seat to see what’s working — and what isn’t — in retail.

Recently, I spent time doing a deep dive into a company I’ve come to deeply respect: TredFi.

They’re not just another SaaS startup or marketing agency. They’ve built something different — something I believe has the potential to redefine how independent wheel and tire dealers compete and win in today’s market.

TredFi is quietly becoming the operating system for the wheel and tire industry.

A True “Business in a Box”

What struck me immediately about TredFi is their focus. While many companies try to serve everyone and end up serving no one well, TredFi is laser-focused on one vertical: independent tire and wheel merchants.

Their product isn’t a tool. It’s a full-stack ecosystem — a business-in-a-box.

Here’s what they bundle under one roof:

• A 3D vehicle visualizer (powered by AutoSync) so shoppers can “try on” wheels and tires before they buy
• A mobile-first, eCommerce-ready website platform built for conversion
• Multi-lender embedded financing, offered through a seamless one-click application
• AI-driven marketing campaigns across Google, Facebook, Instagram, TikTok
• Technical SEO, video production, CRM, and analytics — all tuned for the aftermarket industry

In short: they’re not giving retailers one wrench. They’re delivering the whole toolbox, preloaded with torque.

Solving the Problems That Matter

As someone who works daily with merchants navigating price sensitivity and application friction, I can tell you—TredFi is solving real-world problems.

Let’s talk about the typical independent tire or wheel dealer. They’re often:

• Competing with online-only giants
• Using outdated websites that don’t convert
• Relying on single-lender financing (if any at all)
• Overwhelmed by the complexity of digital marketing
• Missing opportunities with customers who want financing — but can’t get it fast or flexibly

TredFi comes in and replaces all that friction with fluid, unified technology. They don’t just give you a prettier website. They give you one that sells more — because it’s integrated with visualization, multi-lender offers, inventory feeds, AR tech, and CRM.

They don’t just help you “rank better” on Google. They write the copy, optimize the campaigns, and tune the funnel so it works with your business, not against it.

Embedded Financing = More Sales

What drew LendPro and TredFi together was a shared belief: Financing should be easy, fast, and frictionless.

With TredFi, shoppers can get side-by-side financing offers — prime to no credit needed — with no hard pull. The entire experience is embedded within the retailer’s ecosystem.

Here’s what that means:

• More approvals
• Higher ticket sizes
• Faster checkouts
• Merchants keep the customer, even if their preferred lender declines

This is financing done right: behind the scenes, ready when it’s needed, and tailored to real customer profiles.

Built for Merchants. Backed by Industry.

TredFi isn’t just building cool tech. They’re earning trust — merchant by merchant, relationship by relationship.

They’ve integrated data and catalogs from hundreds of wheel and tire brands. They’ve partnered with performance distributors, manufacturers, and now LendPro. They’re making it easier for any shop — no matter how small — to look and operate like a national chain.

They’re not selling a dream. They’re delivering real, measurable results — increased applications, higher engagement, stronger visibility, and more confident shoppers.

The Bottom Line

I’ve seen a lot of platforms try to “fix” retail. Most are generic, one-dimensional, or built for a different era.

TredFi is different.

They’ve built a platform with purpose — designed specifically for the needs of independent wheel and tire retailers, and engineered to help them win.

If you’re a merchant in the wheel and tire space, and you’re tired of Frankensteining together five different tools that don’t talk to each other — TredFi is your answer.

If you’re a lender trying to grow your footprint in this space — talk to us about how LendPro and TredFi are partnering to give you access to a high-intent, high-conversion environment built for results.

TredFi isn’t just tech. It’s a movement.

And from where I sit — it’s just getting started.

—

Matthew Dishman

CEO, LendPro

LendPro x TredFi Embedded Finance

#tredfi #embeddedfinance #tireindustry #retailtech #wheels #fintech #bnpl #lendpro #automotiveaftermarket #digitalcommerce #businesstools